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Shaping the Kingdom’s new entertainment realm

Making Tomorrow

More Entertaining



We will be developing 20 expansive, immersive, attraction-filled venues across the nation, made to entertain for countless hours and designed to bring us all together.



Enjoy a unique, magical experience watching the latest blockbusters with the world’s most renowned cinema operator.

Theme Parks

Theme Parks

Buckle up for the rides of your life. See where we’re developing two of our nation’s most awe-inspiring, jaw-dropping and state-of-the-art amusement parks.

22kNew Jobs Created
50MExpected Visitors

We conceive opportunities for a brighter future

As a PIF-owned company and a backbone for attaining Saudi Vision 2030’s goal of a more prosperous society backed by a restructured economy, we will draw on our expertise to create an amazing world of joy, seeking a brighter tomorrow for Saudi entertainment.

Ambitious Partnerships

We aspire to build solid partnerships that will enrich our innovative journey towards a nation pulsating with entertainment and joy.

It’s All Good News

Read up on how we create a better future for all through entertainment