A VISIONARY SUPERPOWER.

The Public Investment Fund (PIF), has driven the modernization and diversification of our economy for decades.

It has boldly invested in the creation of new sectors and opportunities that have transformed our nation and its quality of life, working constantly to fulfill the mandates of the Vision 2030.

Our part to play

The PIF created SEVEN to lead the charge in entertainment across the Kingdom.

It’s our role to develop a homegrown entertainment industry by building and operating extraordinary venues with global partnerships and cutting-edge technology.

And we’re doing all of this while elevating local talent to reach for the stars.

It’s our role to create a homegrown entertainment economy by:

Investing in leading local and international entertainment-related brands
Building and developing diverse entertainment infrastructure
Operating extraordinary venues with global partnerships and international standards

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About us

The new voice of entertainment in KSA.