Who We Are / About us

WE ARE SEVEN.

As a PIF owned company, we’re creating a new entertainment economy for the long-term, designed to transform the happiness of our Kingdom.

Joyful Society + Thriving Economy = Vibrant Nation

As we live up to our role as one of the main enablers of Saudi Vision 2030, we take pride in contributing to the Vision’s ambitious social and economic plans. Aiming to elevate the quality of life for our people across the Kingdom, our goals revolve around creating thrilling entertainment venues. Furthermore, by attracting local and foreign investments, we aim to diversify the economy, promote entertainment tourism, and create exceptional opportunities for individuals and for SMEs.

Bringing Top Quality to Your Everyday

To accomplish our ultimate mission of creating a brighter tomorrow and drawing a smile on the faces of the old and the young, we are committed to offering a range of entertainment options that meet everyone’s needs while also supporting the local talent in the entertainment sector, raising the quality of life for millions of nationals and residents.

IN DEVELOPING THIS NEW ENTERTAINMENT ECONOMY FOR THE KINGDOM, OUR ROLE IS TO:

INVEST in leading local and international entertainment-related brands.
DEVELOP the infrastructure for diverse entertainment assets.
OPERATE these entertainment assets in accordance with international standards.

ONE SMILE AT A TIME

Everything we’re building is guided by our purpose and vision. It’s the reason we work so passionately, every day, to bring entertainment to the people of our nation and those who come to visit us too.

Vision

To transform Saudi Arabia into a leading global hub for entertainment, leisure and tourism through the development of an entertainment ecosystem.

Mission

To invest in, develop and operate high- quality entertainment businesses and to enhance local talent and capabilities in the entertainment industry.

Purpose

To improve the quality of life of Saudi citizens and residents by offering them an array of world-class entertainment and recreational options.

"BY ALIGNING OUR STRATEGY AND ENERGY TO THE BROADER GOALS OF VISION 2030, WE ARE POSITIONED TO FULFILL OUR POTENTIAL AS A POWERFUL FORCE FOR DIVERSIFYING OUR NATION’S ECONOMY, IMPROVING THE QUALITY OF LIFE OF ALL ITS PEOPLE, AND DEVELOPING AND EMPOWERING OUR NATION’S NEXT GENERATION OF TALENTED WOMEN AND MEN.”

ABDULLAH ALDAWOOD CHAIRMAN