The PIF created SEVEN to lead the charge in entertainment across the Kingdom.
It’s our role to develop a homegrown entertainment industry by building and operating extraordinary venues with global partnerships and cutting-edge technology.
And we’re doing all of this while elevating local talent to reach for the stars.
It’s our role to create a homegrown entertainment economy by:
- Investing in leading local and international entertainment-related brands
- Building and developing diverse entertainment infrastructure
- Operating extraordinary venues with global partnerships and international standards